The Curly Hair Girl Story

Curly Hair Girl began with one woman’s frustration — and a desire to do things differently.

The brand was founded by Tracey, who understood deeply the frustrations that can come along with being born with natural waves. In her twenties and thirties, she hated having curly hair. Wearing her natural curls felt harder to maintain on a daily basis than straightening. Straight hair meant predictable, worry-free days until the next wash. Wearing curls naturally often meant battling frizz, dryness, and waking up to hair living a life of its own. Many mornings were spent trying to fix it — and more often than not, reaching for a scrunchie.

Like so many curly-haired women, she dreamed of having naturally straight hair — all while receiving compliments from straight-haired women who wished for curls. The irony was never lost.

Years of bleaching and constant straightening caused damage. Her naturally mousy brown hair, worn blonde for years, became dry and prone to breakage and split ends.

Over time, priorities shifted. A move toward a simpler and more environmentally conscious lifestyle influenced not only home habits but hair care as well. The blonde grew out. The straightener was retired. Hair was cut shorter. And for the first time, curls were given the love they deserved — worn naturally and intentionally.

But there was still a problem.

The products on the bathroom shelf were not delivering. Salon recommendations cost hundreds of dollars at a time, yet her hair remained dry and lacking the moisture and hold it needed.

Then came the discovery of the NO POO method.

While there are many variations, the core concept that resonated most was reducing shampoo use. Research suggested that traditional shampoo routines can strip away the natural oils curly hair builds between washes, contributing to dryness.

By shifting the routine — shampooing less frequently, deep conditioning with masks, gently scrunching dry, applying hydration-focused styling products, and protecting curls overnight — the transformation was noticeable.

Less dryness. Better definition. Healthier curls.

It worked.

And what began as personal experimentation soon grew into something more.

During lockdown, Curly Hair Girl was launched with a clear intention: to create curl-focused products made with care, ethics and purpose. Supporting Australian suppliers, choosing environmentally conscious packaging, and prioritising ethical ingredients were foundational from the very beginning.

Curly Hair Girl was never just about products.
It was about changing the relationship women have with their curls.

Today, the brand continues to grow — developing new products, refining favourites, and expanding its accessories range to support every stage of the curl journey.

What began as one woman’s search for better has become a brand committed to helping curly-haired women everywhere embrace, nourish and celebrate their natural texture.

And the story continues.

The baton has now been passed to Alison Platt in Queensland, who carries Curly Hair Girl forward into its next chapter. With over 20 years of experience as a Registered Nurse specialising in Plastic and Cosmetic Surgery, and a leading medical aesthetics and beauty salon - Alison brings professionalism, care and a deep commitment to helping women feel confident and empowered.

With Alison at the helm, Curly Hair Girl remains dedicated to ethical practices, quality products and celebrating natural curls — just as it always has.